‘Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.’

The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Visual Communication has become a major part of our lives without even us realising it. A picture potrays different meanings to the different people looking at it. And the surprising part is, each and every one of us does this without even realising that we’re doing this. We analyze places around us, people around us, nature around us, basically everything that falls on our retina.

We just saw in the second video is that even if we publish the same news but with a better layout, better design, it can do wonders. People tend to get attracted to things which are visually attractive and eye appealing. Visual Learning is a great part of our lives.

We all read everything that comes in front of our eyes and analyse it. We all have been doing this since years. It's just that we realise it now that all this is what isn't natural to us. We learn more each day, every picture we see, we grow, our knowledge grows. The way we look at any picture grows. 

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All this has even been used in the movies nowadays. And it's used perfectly to fool us. To make us think what great things are happening in the pictures or such great stunts happening infront of our eyes. 

Visual Learning impacts the viewers in many different ways. The animated movies we watch, the stunts we see, we all are able to decipher it because of our visual skills. Its how we read the picture. Gestalt theory and research showed that well-organized material is easier to learn and recall. Using that theory we can say that when letters are easy to read it is more likely that the learner can understand the material. We need to consider that iconic learners will benefit from the designs if they present materials that are easy to read and well organized.

Words are abstract and rather difficult for the brain to retain, whereas visuals are concrete and, as such, more easily remembered.  To illustrate, think about your past school days of having to learn a set of new vocabulary words each week. Now, think back to the best of your school memories or your high school days. Most probably, you had to put forth great effort to remember the vocabulary words. In contrast, when you were actually having hose moments with your friends, I bet you weren’t trying to commit them to memory. Yet, you can quickly and effortlessly visualize these experiences (now, even years later). You can thank your brain’s amazing visual processor for your ability to easily remember life experiences. Your brain memorized these events for you automatically and without you even realizing what it was doing.

Subculture!

While small societies tend to be culturally uniform, large industrial societies are culturally diverse and involve numerous subcultures. Subcultures are values and norms distinct from those of the majority. Subcultures might include hippies, Goths, fans of hip hop or heavy metal and even bikers - the examples are endless. One area of particular interest has to do with deviant subcultures.

Although the speed of the flow of information and communication can make some subcultures a global event, it can also be a very successful means of controlling them.

It took the hippie movement almost a decade to evolve and grow from a marginal group of hallucinogen drug users to a subculture that changed American society forever. Today, subcultures evolve in weeks or months and can therefore have an immediate impact on a global scale. But at the same time, they only base their growth on online communication and mainstream media, which makes it easy for them to be controlled and transformed.

HIPPIES

The hippie subculture was originally a youth movement that arose in the United States during the mid 1960’s then spreading to other countries around the world. The term ‘hippie’ is from hipster, and was initially used to describe beatniks. Hippies advocated nonviolence and love, a popular phrase being “Make love, not war,” for which they were sometimes called “flower children.” They wore loose clothes and most used natural fibres like cotton and hemp.They usually used to wear skirts, bell bottoms, dashikis, mini and micro mini skirts and dresses. They used to love stripes and tie-dye. They used to make their own piece of clothing or buy it from second hand shops.

GOTHIC

It began in England during the early 1980s. The goth subculture is a contemporary subculture found in many countries. It is often related with dark attire, makeup, and hair. Gothic fashion is stereotyped as dark, mysterious, complex and exotic. It may also feature silver jewelry.  Anything Black is associated with the Goth subculture be it black dyed hair, black nails or makeup. Present-day fashion designers such as John Paul Gaultier, Alexander McQueen, and John Galliano have also been described as practising "haute goth".

PUNK

The punk subculture, which basically centres on punk rock music, includes a diverse array of ideologies, fashions and forms of expression, including visual art, dance, literature and film. They loved the ripped jeans and and the studded leather jackets. black bin liner became a dress, shirt or skirt; safety pins and razor blades were used as jewellery. footwear such as Converse sneakers, skate shoes, brothel creepers, or Dr. Martens boots were their favourites. Brand buttons were a must at that time. Punks cut up old clothes from charity and thrift shops, destroyed the fabric and refashioned outfits in a manner then thought a crude construction technique, making garments designed to attract attention. 

Renaissance Period

Renaissance was the period when people started noticing what they wore. The period when the clothing began to matter. Renaissance was a turning point in people’s attitudes to clothes and their appearance. Tailoring was transformed by new materials and innovative techniques in cutting and sewing, as well as the desire for a tighter fit was increasing to emphasise on the body form, particularly of men’s clothing. At the same time, because of the new media and the spread of the mirrors led to more people becoming interested  in their self-image and intro trying to imagine how they appeared to others. The new material expression of these emotions, which were tied to appearances, heart-shaped bags for men, artificial braids for women or red silk stockings for young boys, may strike us as odd. Yet the messages they contained such as self-esteem, erotic appeal or social advancement; and their effects remain familiar to us today.

Many people reacted with shock to these cultural transformations. Moralists warned that there should be clear principles concerning who should wear what in terms of their profession and bodily needs in different climates. Once the right kind of clothing had been identified there would be no need ever to change.

Due to laws prohibiting who was allowed to wear what, and the cost of materials, there was a vast difference in attire between the classes. Not only did materials vary, but styles as well, as the lower classes opted for practicality in their clothing. Lower classes, such as laborers and apprentices would wear linen, a light, cool fabric derived from the flax plant, wool, or sheepskin. Fabrics available to those in the upper classes included silk, satin, velvet, and brocade. As this was prior to the industrial revolution, weaving and production of fabrics and clothing was done by hand, thus they were expensive. As with fabric choices, the lower classes were limited in the amount of clothing they could afford, and may only have one set of clothing.

The styles of the gowns worn by women in Renaissance England changed from year to year, but the basic styles remained the same. Women wore gowns comprised of a tight-fitting bodice and a fuller skirt that would hang down to the ankles. Dresses cut to expose much of the neckline were acceptable and fashionable. Clothing of the upper classes was heavy and cumbersome, and restricted movement for the wearer. Women of the lower classes wore much less restrictive styles, both for freedom of movement, and because they did not have servants to help them dress. Petticoats were added both to fill out a gown and to keep the wearer warm.

A man's outfit would start with a shirt, similar to today's dress shirt, but lacking the collar and cuffs we are familiar with, instead sometimes utilizing lace collars and cuffs. Over this would go a doublet, or fitted top, and finally over that a jerkin, a close-fitting jacket. Men of the working class like their female counterparts dressed for utility and might simply wear the shirt alone. Instead of trousers as we are used to them today, men would wear hose on their legs. The upper hose were (often poufy) knee-length trousers which were met by the nether hose, or stockings, on the lower leg.

Children in Renaissance England were considered simply small adults, and their dress reflected this. Children were dressed in clothing very similar to their parents, and both young boys and girls wore dresses during infancy and toddlerhood.

The clothing of the Renaissance period was much more royal and comfortable from the ones in the medieval period. The clothes were more evolved. The material used in the clothings of both the period were basically the same, but the clothing during the Renaissance period was more developed.