‘Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.’

The term 'visual presentation' is used to refer to the actual presentation of information through a visible medium such as text or images. Visual Communication has become a major part of our lives without even us realising it. A picture potrays different meanings to the different people looking at it. And the surprising part is, each and every one of us does this without even realising that we’re doing this. We analyze places around us, people around us, nature around us, basically everything that falls on our retina.

We just saw in the second video is that even if we publish the same news but with a better layout, better design, it can do wonders. People tend to get attracted to things which are visually attractive and eye appealing. Visual Learning is a great part of our lives.

We all read everything that comes in front of our eyes and analyse it. We all have been doing this since years. It's just that we realise it now that all this is what isn't natural to us. We learn more each day, every picture we see, we grow, our knowledge grows. The way we look at any picture grows. 

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All this has even been used in the movies nowadays. And it's used perfectly to fool us. To make us think what great things are happening in the pictures or such great stunts happening infront of our eyes. 

Visual Learning impacts the viewers in many different ways. The animated movies we watch, the stunts we see, we all are able to decipher it because of our visual skills. Its how we read the picture. Gestalt theory and research showed that well-organized material is easier to learn and recall. Using that theory we can say that when letters are easy to read it is more likely that the learner can understand the material. We need to consider that iconic learners will benefit from the designs if they present materials that are easy to read and well organized.

Words are abstract and rather difficult for the brain to retain, whereas visuals are concrete and, as such, more easily remembered.  To illustrate, think about your past school days of having to learn a set of new vocabulary words each week. Now, think back to the best of your school memories or your high school days. Most probably, you had to put forth great effort to remember the vocabulary words. In contrast, when you were actually having hose moments with your friends, I bet you weren’t trying to commit them to memory. Yet, you can quickly and effortlessly visualize these experiences (now, even years later). You can thank your brain’s amazing visual processor for your ability to easily remember life experiences. Your brain memorized these events for you automatically and without you even realizing what it was doing.